Since he was a child, his big goal was to work specifically in viticulture. With a producing family in the Vinho Verde Wine Region, Pedro measured his childhood by the vine cycles of Vinhos Verdes. He spent 13 years working in the Douro Demarcated Region, more specifically in the Upper Douro at Quinta do Vale Meão. Aveleda's innovative viticulture project and the call to his origins made him return to the Vinho Verde Wine Region in 2016 as Director of Viticulture at Grupo Aveleda S.A.. Since he joined the company, the passion for the vineyard, for the knowledge of the terroir and for the detail are intrinsic to this pioneering viticulture project in Portugal and make of Pedro one of the leaders in changing the paradigm of viticulture in the Vinho Verde Wine Region.
Written by Aveleda